For the Continental brand, we have implemented a loyalty programme addressed to the brand’s partners. The main goal of the measures was to effectively support car repair shops by rewarding them for specific activities.
For Renault, we have implemented an incentive programme addressed to its authorized car repair shops. Its aim was to effectively motivate advisors and managers as well as to support the sale of Renault services and warranty packages.
For Kronospan, we organized a promotional campaign in the form of a lottery with prizes, which was addressed to the customers of the Strefa Płyt network - authorized points of sale of the brand's products. The aim was to support the sale of laminated boards and worktops from the GLOBAL collection.