Case studies

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Warta

For the Warta company, we organized a lottery with prizes addressed to the winners of the #boWarto competition. There were cash rewards and a Toyota Corolla passenger car to be won.

Goal:

  • Lottery organized for the winners of the #boWarto competition.

Assumptions:

  • There were 8 cash prizes worth PLN 10,000 and PLN 20,000 to be won, as well as the main prize - a Toyota Corolla passenger car.
  • The final draw took place during an event organized by Warta.

Results:

  • 557 participants of the lottery.

Warta is one of the most recognizable insurance companies in Poland. The Warta Group consists of two companies: Towarzystwo Ubezpieczeń i Reasekuracji Warta S.A. and Towarzystwo Ubezpieczeń na Życie Warta S.A., which jointly offer comprehensive customer service throughout the country.

Promotional lottery #boWarto

As part of cooperation with Warta, we took care of the organizational part of the internal lottery and key tasks necessary for its implementation. We were responsible for the preparation of the regulations and obtaining an acquiescence to conduct the lottery. We also took care of the process of drawing and servicing the participants. Our activities also included the purchase of prizes and their distribution and delivery to the winners.

The promotional lottery was addressed to the winners of the #boWarto competition. The final drawing and the announcement of the winners took place during an event organized by Warta. The lottery rewards were 8 cash prizes worth PLN 10,000 and PLN 20,000. The main prize was a Toyota Corolla passenger car.

Lottery with prizes - results

The organization of lotteries in accordance with the law requires the fulfilment of several conditions, which we took care of as part of the cooperation. Appropriate preparation and execution of the campaign enabled us to draw the winners with dispatch. The internal lottery targeted at the competition participants gathered 557 people. The result was the distribution of 8 cash prizes and the main prize in the form of a passenger car.

Arkady Wrocławskie Shopping Centre

For Arkady Wrocławskie Shopping Centre, we have organised a lottery with prizes targeted at its customers. On the occasion of the birthday, we conducted 7 stages of the draw, in which we could win cash prizes in the form of gift cards. The main prize in this lottery was a card worth PLN 100,000.

Essilor

We designed a loyalty programme for the Essilor brand, which we addressed to the owners of optical salons cooperating with Essilor Polonia. Its main goal was to encourage them to buy selected brand lenses by rewarding their activity with points redeemable for prizes.