Case studies

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Warta

For the Warta company, we organized a lottery with prizes addressed to the winners of the #boWarto competition. There were cash rewards and a Toyota Corolla passenger car to be won.

Goal:

  • Lottery organized for the winners of the #boWarto competition.

Assumptions:

  • There were 8 cash prizes worth PLN 10,000 and PLN 20,000 to be won, as well as the main prize - a Toyota Corolla passenger car.
  • The final draw took place during an event organized by Warta.

Results:

  • 557 participants of the lottery.

Warta is one of the most recognizable insurance companies in Poland. The Warta Group consists of two companies: Towarzystwo Ubezpieczeń i Reasekuracji Warta S.A. and Towarzystwo Ubezpieczeń na Życie Warta S.A., which jointly offer comprehensive customer service throughout the country.

Promotional lottery #boWarto

As part of cooperation with Warta, we took care of the organizational part of the internal lottery and key tasks necessary for its implementation. We were responsible for the preparation of the regulations and obtaining an acquiescence to conduct the lottery. We also took care of the process of drawing and servicing the participants. Our activities also included the purchase of prizes and their distribution and delivery to the winners.

The promotional lottery was addressed to the winners of the #boWarto competition. The final drawing and the announcement of the winners took place during an event organized by Warta. The lottery rewards were 8 cash prizes worth PLN 10,000 and PLN 20,000. The main prize was a Toyota Corolla passenger car.

Lottery with prizes - results

The organization of lotteries in accordance with the law requires the fulfilment of several conditions, which we took care of as part of the cooperation. Appropriate preparation and execution of the campaign enabled us to draw the winners with dispatch. The internal lottery targeted at the competition participants gathered 557 people. The result was the distribution of 8 cash prizes and the main prize in the form of a passenger car.

CityFit

For CityFit, we have prepared a programme with elements of gamification, which has become a way to retain existing customers and build a community around the brand, also a method to encourage users to visit the gym between 10-17.

Continental

For the Continental brand, we have implemented a loyalty programme addressed to the brand’s partners. The main goal of the measures was to effectively support car repair shops by rewarding them for specific activities.