Case studies

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Voltimum Plus

For Voltimum, we have organized a loyalty programme aimed at electricians, contractors and fitters. The main goal was to increase the effectiveness of sales in partner wholesalers and reward participants for their purchases.

Main goals:

  • Reward electricians and fitters for purchases made with wholesale partners of participating wholesalers
  • Supporting sales and increasing the range of distributors and producers
  • Creation of an industry-wide, multi-brand loyalty programme that consociates and brings benefits to all participants

Mechanics:

  • Voltimum Plus participants buy products in wholesalers, and their purchases are automatically registered on their accounts
  • Numerous sales activation campaigns, special promotions, online training
  • Automatic calculation of points for participants by integrating the API of the sales system

Results:

  • Several thousand active participants within six months of launching the programme in the UK
  • Increased sales and revenues for producers and distributors
  • Voltimum support in increasing the reach, involvement and development of the installer community
  • Willingness to add new brands from the electric industry to the "Voltimum Plus" programme

Voltimum is a portal that brings together the largest community in the electrical industry. It is a source of information about products, training and news from the global electrical industry. Thanks to it, every professional has the access to the latest knowledge in the industry and training to increase skills and knowledge.

International loyalty programme

Together with Voltimum, we implemented the effective Voltimum Plus loyalty programme, the basic assumption of which was to encourage electricians to make everyday purchases at partner wholesalers and to support the sale of the assortment of selected manufacturers. For purchases of promotional products, participants were rewarded with points that could be exchanged for valuable prizes from the catalogue. Each of the volunteers could take part in periodic special actions, trainings and webinars, thanks to which they gained a large dose of knowledge and additional points.

Our tasks in the Voltimum Plus programme included creating a loyalty platform and handling the process of sending prizes to participants. We implemented the loyalty programme abroad - in Germany and Great Britain.

Loyalty programme for fitters - results

The result of the Voltimum Plus loyalty programme was an increase in the revenues of wholesalers and producers with whom we cooperated as part of the campaign. In Germany, it was around 1,000 participants, with 6 producers and 3 distributors involved in the project. About 6,000 participants took part in the programme launched in Great Britain, and 6 producers and 5 distributors were among the partners. Moreover, we have established cooperation with CEF, KEW Electrical, Shop4, Medlok, Obeta, Eldis, Hausler and the manufacturers Schneider Electric, Philips, Linian, and Wago.

OKI Systems

For OKI Systems Polska, we have implemented a loyalty programme based on rewarding participants who purchased premium brand products in a given month with points exchangeable for prizes available in the catalogue.

Continental

For the Continental brand, we have implemented a loyalty programme addressed to the brand’s partners. The main goal of the measures was to effectively support car repair shops by rewarding them for specific activities.