BGŻ BNP Paribas
- The "Turbo Awards" programme was created for selected contractors of BGŻ BNP Paribas, i.e. used-car lots.
- Participants are rewarded for selling loans and loan insurance.
- The collected points can be redeemed for prizes available in the extensive catalogue of prizes.
- Increase in brand awareness and presence.
- Source of information about BGŻ BNP Paribas products and news.
The main assumption was to reward their activities with prizes.
BGŻ BNP Paribas is an institution that has been operating since 2019 under the name BNP Paribas Bank Polska SA. It is part of the international banking group BNP Paribas, which currently operates in 68 countries. BNP Paribas is the 6th bank in Poland in terms of asset value. The services are provided to retail clients, companies from the micro and SME segments, as well as corporations and the Wealth Management sector.
“Turbo Awards” programme
The BGŻ loyalty programme was addressed to selected bank partners. They were, in particular, owners of used-car lots. Our goal was to obtain the support in the sale of BGŻ BNP Paribas loans and leasing products. The loyalty programme in its assumption rewarded participants who sold a loan or loan insurance. Each of the people who collected a certain number of points could exchange them for a number of valuable prizes available in the catalogue.
Loyalty programme for BGŻ BNP Paribas bank - results
The "Turbo Awards" programme enabled us to increase the awareness and presence of the brand on the market. Bonus activities, which were reflected with points redeemable for prizes, motivated the owners of car lots to sell more products of BGŻ BNP Paribas bank. The programme we created became at the same time a source of information about the offer and new products introduced for the bank's business partners.
The loyalty programme for the bank in the version addressed to its business partners is a solution supporting sales and building a strong image of the institution in their eyes. The dependence of the benefits obtained on the level of participants' activity in the case of the BGŻ loyalty programme mobilized them to undertake sales activities. Thanks to this, we have achieved satisfactory results and effectively strengthened their loyalty.