OKI Europe is one of the largest manufacturers of printing devices. It includes companies from the global OKI group, which has been a world leader in printing innovation for over 130 years. The company offers a wide range of devices and solutions to business customers. It was the first to implement digital LED printing technology, which it then developed with advanced functions.

The assumptions of loyalty programme for OKI Systems

The factor that often influences customers and their decision to take part in a loyalty programme is the ease of understanding the rules of it. That is why we based its formula on a simple point system and benefits in the form of valuable rewards from the catalogue. As part of the OKI Systems programme, each participant purchasing premium products in a given month may receive a certain number of points for this activity on their individual account. Earned points can be exchanged for selected prizes available in the catalogue.

OKI Systems loyalty programme - results

The programme we have implemented for OKI Systems Polska is carried out on a continuous basis. It engaged over 2,400 active participants, which confirmed its effectiveness and attractiveness for the target group. Thanks to this, we achieved the intended goal of the brand, which was to increase its recognition and presence among people who use its solutions. The programme made it possible to strengthen the relationship between the brand and customers and increased their loyalty. For the company, it also meant achieving an appropriate level of sales for the selected assortment. The loyalty programme has also become a way for the company to familiarize participants with the entire OKI offer, including both existing products and new products.