13 October 2017

The best of the best. Why has the Best Western loyalty program been recognized in the industry?

The Best Western Rewards Program has once again been recognized as one of the best loyalty programs  of the hotel industry. It took the second place in the American Best Hotel Rewards 2016 ranking and was positioned in the top five in the U.S. ranking of News & World Report’s 2017-2018 Best Hotel Rewards Programs. What makes the Best Western Rewards stand out from many other similar strategies?

The greatest advantage of the Best Western loyalty program is its extraordinary flexibility, which  is the answer to the real expectations of customers. The strategy has been adjusted to the participants to the maximum possible extent, providing them with comfort of use whilebringing even more benefits.

Non-expiring points in the participant's account

In case of the Best Western Rewards, the attention should be given to the unlimited validity of the points collected by the participants. This means that they never expire, which is a new feature proving that loyalty program organizers really take into account the expectations of customers. Furthermore, the exchange of collected points is comparetively easier and  can be done at any time, and on attractive terms. The loyalty program provides many options in the rewards catalog, including:

  • exchange of points for free accommodation, the value of which depends on the season and thus allows for extra savings,
  • exchange of points for gift cards of different amounts
  • exchange of points for airline miles.

New privileges with easier change of status

The Best Western Rewards loyalty program has also been modified in such a way that the participants have gained the possibility of increasing their membership status on much more favorable terms. At each higher level than the basic Blue, they also receive an additional amount of bonus points: Gold 10%, Platinum 15%, Diamond 30%, Diamond Select 50%. In addition to the rewards offered in the program, participants can count on special promotions and discounts.

Digital membership cards for participants

The innovation of the loyalty program is the digital membership cards for all new participants. They are compatible with all mobile devices supported by the most popular operating systems. They provide the same information as a standard card, plus the participant’s status and balance of points. The following additional cards are also available to participants:

  • Best Western Travel Card – an alternative form of payment in hotels,
  • Best Western Global Free Night Room - entitles you to free accommodation.

New options available at the Best Western Rewards make it easier for participants to use the loyalty program. And that's why it has already gained over 30 million satisfied clients, as well as a number of recognitions in prestigious rankings.